At least twice a week, people e-mail me looking for a special item, and I try to help them find what they need. Start wanted lists. A wanted list is just the item the person is looking for (like Noritake Princess Gravy Boat) and the person's name and e-mail. Keep track on a computer spreadsheet or database. You just never know what you may come across, and customers appreciate that extra touch. You can also send out an e-mail every so often to these people saying, "Just wanted to let you know that we are still looking for the_you requested. Please let us know if you would like us to continue our hunt or if you have already found this." At the end of the e-mail, of course, list your eBay store's Web address, note your eBay user ID, and include a request to sign up for your e-mail list. By showing that you care about your customers' special requests, you can help drive traffic to your auctions and your store.
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Whether you've created a website already or are planning to create one in the near future, you know that's only half the battle. The other half is getting your website found in the search engines in hopes of attracting those interested in the type of products or services you offer.