PowerSellers are the most profitable sellers on the eBay site—that is, they generate the most profits for eBay. They don't necessarily sell the most merchandise; instead, they generate the most revenue, which is how eBay generates its fees. Still, an eBay PowerSeller does a fair amount of business, however you measure it.
You can't choose to be a PowerSeller—eBay chooses you, based on your past sales performance. If you're chosen, you don't have to pay for the privilege; membership in the PowerSellers program is free.
When you become a PowerSeller, a special logo (shown in Figure 17.1) is displayed next to your user ID in all your eBay auctions, and you automatically qualify for the rewards appropriate to your level.
Just because you qualify as a PowerSeller doesn't mean you have to display the logo in your item listings. Some PowerSellers prefer to forgo the logo in an attempt to seem more like normal folks and less like ruthless business types.
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