One of the best ways to promote your eBay auctions is to include links to your auctions on as many other Web sites as you can. For example, if you have a separate Web storefront, you should use that site to promote all the auctions you're running on eBay. You can also promote your auctions on any personal Web pages you or your family might have.
The question is, how do you promote individual auctions—particularly when those auctions have an extremely short life? If you include a link to a specific item listing page, that link will only be good for seven days (or whatever the length of the auction is). If you're okay with constantly editing and linking URLs, that's fine. For the rest of us, however, it would be nice to have a permanent URL to link to.
Of course, another way to promote your auctions on the eBay site is to employ eBay's extra-cost listing enhancements, such as bold and highlight. Learn more about these features in Chapter 18, "Making Your Auctions More Effective."
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