Chapter Integrating eBay Auctions into an Existing Business

In this chapter

Creating a dual-channel sales strategy

Creating a dual-channel pricing strategy

How other merchants are using eBay to increase their sales

Cross-promoting both channels

If your eBay business gets big enough, you may be tempted to open a brick-and-mortar storefront, as well. Or, if you're already an established retailer, you may be wondering how you can supplement your existing business with sales from eBay auctions.

Either situation gives rise to the same set of challenges. In short, you need to determine just how to integrate eBay auctions into a non-online business.

It's all a matter of strategy.

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How To Cash in on eBay

How To Cash in on eBay

If you've ever read an article about eBay, you will have seen the kinds of incomes people make it isn't unusual to hear of people making thousands of dollars per month on eBay. Next time you're on eBay, take a look at how many PowerSellers there are: you'll find quite a few. Now consider that every single one of one of them must be making at least 1,000 per month, as that's eBay's requirement for becoming a PowerSeller.

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