Chapter Integrating eBay Auctions into an Existing Business

In this chapter

Creating a dual-channel sales strategy

Creating a dual-channel pricing strategy

How other merchants are using eBay to increase their sales

Cross-promoting both channels

If your eBay business gets big enough, you may be tempted to open a brick-and-mortar storefront, as well. Or, if you're already an established retailer, you may be wondering how you can supplement your existing business with sales from eBay auctions.

Either situation gives rise to the same set of challenges. In short, you need to determine just how to integrate eBay auctions into a non-online business.

It's all a matter of strategy.

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