After selling through the auction listings for a while, many eBay merchants take the next step: setting up an eBay store. In many respects, it's a natural next step. You wet your feet with auction listings, discover your products are selling, start making money, and now want more. So you bring in more products and more inventory, and set up an eBay store. But are you sure it's the right step? What are the advantages and disadvantages? How will you get people into your store? These are the issues we'll cover in this chapter.
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