The eBay PowerSellers program is for people who do a lot of retail auctions on eBay. It provides certain customer service benefits to you as an eBay customer. For example, as a PowerSeller, you can display the PowerSellers logo, which identifies you, in effect, as a high-volume eBay retailer.
This is likely to instill more confidence and trust in you by bidders than you would otherwise receive.
The program has monthly minimum sales requirements and several levels of participation based on sales. This program has evolved into something quite valuable for eBay retailers. Check it out at Services, PowerSeller Program.
This is not a small program. eBay has over 70,000 PowerSellers. eBay recently increased the benefits for PowerSellers and now provides $500 fraud insurance to the customers of PowerSellers, coop advertising up to $8,000 per quarter, and other marketing programs. It has also arranged health insurance. This program for successful sellers gives some permanent sales structure to eBay and is beginning to resemble a well-oiled selling machine. It's certainly something to aspire to if you're a high-volume eBay seller. Your PowerSellers logo shows that you are doing business successfully on eBay and therefore implies that you provide acceptable customer service.
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If you've ever read an article about eBay, you will have seen the kinds of incomes people make it isn't unusual to hear of people making thousands of dollars per month on eBay. Next time you're on eBay, take a look at how many PowerSellers there are: you'll find quite a few. Now consider that every single one of one of them must be making at least 1,000 per month, as that's eBay's requirement for becoming a PowerSeller.