Don't go to sleep at this crucial point. This whole chapter is one big hot tip for you if you operate an eBay business. Your easy-to-use, low-cost Web storefront is now available. It's a way of selling and marketing you need to consider carefully, because it beats the alternative. It's the old golden opportunity knocking at your door
In the prior editions of this book I advocated creating an ecommerce website and using it in conjunction with your eBay auctions. I no longer recommend such a strategy. Three factors have changed the eBay business environment to make this prior recommendation a less desirable alternative.
First, eBay no longer permits a link from your auction ad to your ecommerce website. Second, eBay now provides you with a storefront (eBay Store) and does your marketing for you. Three, auction management sevices now provide you with a checkout device for your eBay customers, and the eBay checkout is much improved.
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I refined my information, added notes as things came up and took out old or outdated information. Each time I discovered a new little tip or trick as I was making money with EBay, I added that information. Today, I bring home anywhere from 500 to 2000 each week with EBay. Thats not too shabby for someone who was just a year ago afraid to even purchase something from the site.