Beyond your listings, the eBay marketing machine provides a great avenue you can use to supercharge your business's presence on eBay: eBay Stores. An eBay Store allows the beginning eBay businessperson a quick, inexpensive, and effective way to sell merchandise online. You can do this without having to commit resources for new technologies or learn new procedures beyond the eBay basics you are already using. eBay Stores are an online storefront, providing a permanent location within eBay to help you sell your Store Inventory and eBay items, and to develop and grow a customer base. eBay Stores allow you a wide range of creativity and flexibility, including adding custom pages, highlighting promotions, and setting up categories. The basics of setting up an eBay store, along with these features, are described in this chapter (marketing tools and cross-promotional options, such as offering sales and sending e-mails to interested buyers, are covered in Chapter 10).
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