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The Definitive Guide To Becoming An eBay Power Seller

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UNDERSTANDING THE FEATURES AND BENEFITS OF AN eBAY STORE

Some of the basic benefits and features of opening an eBay Store include:

• Create eBay Store Inventory listings (Buy It Now format) that run for greater lengths of time than standard listings (30 days or Good 'Til Canceled) to help minimize relisting headaches. No minimum number of listings required.

• Save money on eBay Store Inventory listings—for example, the insertion fee for a 30-day listing for an item that sells for under $25 is only $0.03. Though the insertion fees increase for items selling for more money ($0.05 for items selling between $25 and $199 and $0.10 for items selling for $200 and greater), they are still less much less than other listing types. Of course, a final value fee and listing upgrade fees, such as bolding, also apply.

• Display standard auction and fixed-price listings within your Store along with your Store Inventory listings (Figure 6-1 shows auction and Store Inventory listings). Your Store acts as an aggregator for all your eBay listings, while the reverse isn't true. That is, your Store Inventory fixed-price items don't show up in non-Store eBay category pages or searches, except when there is a lack of standard auction and fixed-price listings to display that meet the search criteria.

• Organize your Store items in up to 300 custom categories and sub-categories.

• Obtain your own Uniform Resource Locator (URL), such as http://stores.ebay.com/all-things-paper, that you can provide to potential buyers, both in and out of eBay.

Continued...

Start an eBay Store

An eBay Store (or just Store) is designed for you to display quantities of merchandise for longer durations and in a less costly manner than with a traditional eBay listing. Creating the Store is a simple online process of choosing a layout; providing basic Store information, such as a description and logo; and selecting a level of service. The low overhead of $15.95 per month for "rent" to eBay should be easily covered with sales if you are determined to see your eBay activities as a real business.

Store Inventory fixed-price listings, as opposed to standard fixed-price listings, typically don't show ending dates/times and can include sale prices.

Vicki's Goodies

Professor Polly says: "Control your expenses and work with the Basic Store (the basis for discussion in this chapter) until you see your volume has the potential to increase. At that point, consider the more advanced Store subscription levels and auction-management programs."

Auction listings

Store Inventory fixed-price listings, as opposed to standard fixed-price listings, typically don't show ending dates/times and can include sale prices.

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Vicki's Goodies

Slutj Sky Clavmuks Eiern iL v Bride & Gruurri Wiriv Glasses

Blue Sky Clayworko Rooc Heirloom Lady First Rose

Store Categories

Store home

■Wall Plaque (3) ■Newfor2006 (11) ■Makf^lt Mine 1 Innres (4)

■ New 1nr A II H (fr) Martini tilasafts/ Hnr (fr)

5i items found in Blue Sky Clayworks list View | Pictir re Gallery

Mattfctd b*i iMgl IOMO A1 XfH'.V (I I carp,' a broad range of collectibles...pecialiEing in Blue Sliy Clayworks oulluotrtilo^ Ilku u i,.Hi:. uiyjmaidt Ibr Ihu adiu:=: Fui hy mtfri, I uftyp I I IS Na^y anrl Marines, Wnrlrl War II, il samurai wflmriM

Diane ^rtware, tanta3y rsfighiflr i rrrilrlidty m urnura Lulu.

Ending Soon!

Slutj Sky Clavmuks Eiern iL v Bride & Gruurri Wiriv Glasses

Blue Sky Clayworko Rooc Heirloom Lady First Rose

Store Categories

Store home

■Wall Plaque (3) ■Newfor2006 (11) ■Makf^lt Mine 1 Innres (4)

■ New 1nr A II H (fr) Martini tilasafts/ Hnr (fr)

5i items found in Blue Sky Clayworks list View | Pictir re Gallery

View: All Items | Auction only

Calmirui Wwï Siufoture

Buy It New only | On Sale only ; Price: lowest first ▼

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