A key concept of eBay marketing is to help you promote your items across all your eBay content, including listings, Stores, notifications, and even off-eBay locations. The ultimate goal is to drive customers to your eBay presence and keep them in your sphere of auctions, fixed-price listings, and informational pages, such as your About Me page. While all sellers have access to a foundation of promotional tools, it's when you open an eBay Store that eBay really rolls out the red carpet so you can fully take advantage of the concept of cross-promoting your items through sales, flyers, e-mailed newsletters, and more (see Figure 10-1).
This chapter addresses several key promotional considerations you will want to explore to better integrate your business into the overall marketing phenomenon that eBay provides.
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I refined my information, added notes as things came up and took out old or outdated information. Each time I discovered a new little tip or trick as I was making money with EBay, I added that information. Today, I bring home anywhere from 500 to 2000 each week with EBay. Thats not too shabby for someone who was just a year ago afraid to even purchase something from the site.