EBay Business

A key concept of eBay marketing is to help you promote your items across all your eBay content, including listings, Stores, notifications, and even off-eBay locations. The ultimate goal is to drive customers to your eBay presence and keep them in your sphere of auctions, fixed-price listings, and informational pages, such as your About Me page. While all sellers have access to a foundation of promotional tools, it's when you open an eBay Store that eBay really rolls out the red carpet so you can fully take advantage of the concept of cross-promoting your items through sales, flyers, e-mailed newsletters, and more (see Figure 10-1).

This chapter addresses several key promotional considerations you will want to explore to better integrate your business into the overall marketing phenomenon that eBay provides.

How To Cash in on eBay

How To Cash in on eBay

If you've ever read an article about eBay, you will have seen the kinds of incomes people make it isn't unusual to hear of people making thousands of dollars per month on eBay. Next time you're on eBay, take a look at how many PowerSellers there are: you'll find quite a few. Now consider that every single one of one of them must be making at least 1,000 per month, as that's eBay's requirement for becoming a PowerSeller.

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