View Your Keywords

On your Store's home page, click Seller, Manage Store. 2. On the Manage My Store page, click Search Engine Keywords on the sidebar. The pages in your Store are listed with primary and secondary keywords. Below are keywords currently used on your eBay Store pages. You can customize these keywords to increase your chances of potential buyers finding your store pages when using search engines such as MSN, Google, Yahoo, and so on. eBay uses these keywords to create page Titles and Meta Tags that...

Understanding The Jargon Of Wholesaling

People use business terms every day, often without truly understanding their meanings. There's no law against that, but when dealing with goods and services worth more than a few dollars, it's vital you know what you're talking about (your supplier, wholesaler, competitor, and customer probably do) Brand is a name, design, term, or symbol that identifies a product. Distribution (or sales) channel is comprised of a hierarchy of persons or businesses that move and or sell products from the...

Tip

Cross-promotional notification options are selected on your Site Preferences page (Promote Similar Items area) of your My eBay account settings. See Chapter 2 for information on changing these settings. 1. To set up or change cross-promotion rules, click Marketing Tools on the My eBay sidebar, and click Cross-Promotion on the Marketing Tools page sidebar under Item Promotion. -OrFrom your eBay Store home page, click Seller, Manage Store. On the Manage My Store page, on the Marketing Tools...

Consequences Of Retracting A Bid Or Best Offer

Retracting bids is a serious matter, and eBay may investigate if a bidder has had several retractions within the last six months, if bids are continuously retracted during the last 24 hours (could be bid shilling, which is an attempt to raise the bid amount), or if a seller has complained. If a buyer is found guilty of misusing the retraction feature, he or she can be suspended and the number of bid retractions over the past 12 months will be displayed with his or her feedback. TIMING...

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Although you can relist an item as many times as you want, you are only eligible for an insertion fee credit for your initial sale if the first relisting results in a sale and satisfies a few other criteria. The sale must be a single-quantity, auction, or fixed-priced format and the new starting price must be equal to or less than the initial price. Also, you can only relist with a reserve price if you initially listed with one, and the reserve price must be equal to or less than the first...

Organize The Inventory

An organization system needs to be applied to your inventory so items can be easily and quickly stored, located, and retrieved. 1. Assign a locator system to your storage infrastructure. For example, A-2-3 could be used to identity the A rack, number 2 shelf, and third 3 position on the shelf. Label your storage system in a clear but nonpermanent manner you'll probably tweak the system a few times before you're satisfied with it . 2. Identify the item with the locator number. Annotate the...

Adding To Your Store Header

For example, to add links to your listings, click Stores HTML Builder. In the HTML Builder window, under Advanced Link Builder, click Build Links To Items In the Build Links To Items window, add a title if you want, select colors, and add up to 20 item numbers and associated link data the item number, text that will become the link buyers click, a hosted or Picture Manager picture, and a description. Click Continue.

Quickfacts

There's a fairly common hierarchy of sales maturity seen in eBay, from the type, sources, and quantity of items sold to the profit realized by the seller. Figure 2-1 shows the progression of the typically maturing eBay business, from the selling of garage sale items to the PowerSeller Merchandise is first procured from an across-the-board selection of eBay categories. As the seller experiments with selling different items in several categories and gauges the success and profitability of each,...