For people to find your site (and what you're selling), they must be able to locate you. A popular way that people do this is by searching with a search engine. So you should submit your site to search engines. Go to the search engines that interest you and look for a link or a help area that will enable you to submit your site. Be sure to follow any specific instructions on the site; some may limit the amount of keywords and the characters allowed in your description.
To submit your URL to search engines, you need to do a little work. (Nothing's easy, is it?) Write down twenty-five to fifty words or phrases that describe your Web site; these are your keywords. Now, using as many of the words you came up with, write a description of your site. With the remaining words, create a list of keywords, separating each word or short phrase by a comma. You can use these keywords to add metatags to the header in your HTML document for your home page. Metatags are identifiers used by search engine spiders, robots that troll the Internet looking for new sites to classify on search engines. Metatags are used like this:
<META NAME = "insert your keywords here separated by commas" CONTENT = "short description of your site">
If you have a problem coming up with metatags, check out the free Yahoo! GeoCities handy metatag generator at http://geocities.yahoo.com/v/ res/meg.html.
Google crawls the Internet regularly with its spider, Googlebot, looking for new sites to index on Google Search. If Googlebot has missed your site, go to the following and let Google know that you're site is ready for listing: www.google.com/addurl.html. Google doesn't guarantee that your site will be listed, but the process takes less than a minute. What could it hurt?
Yahoo! is one of the more difficult sites to list with, although you can get a free listing if you fill out all the forms correctly and wait six to eight weeks. Instructions for the free listing are at http://docs.yahoo.com/info/ suggest/. Yahoo! guarantees that you'll be reviewed in just seven business days.
You'll hear a lot about search engine optimization (SEO) when getting your Web site set up. This basically means that you want to use the right keywords in your metatags to get the spiders to see your site.
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So what does SEO stand for and what does it do for your offline business? Search Engine Optimization is the official title and you can see why it is commonly abbreviated. If you are wondering about SEO then you either have a new website or are considering setting one up. SEO comes in to play once your site is live on the web. After all you now have to get visitors to actually see your site. In SEO terms attracting visitors is known as generating traffic and this can be achieved by using search engine optimization tactics.