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With one of the best names we've come across on eBay.co.uk, Vinyl Tap is always going to attract attention. It's a mail order business with 20 years experience and several employees - not your average eBay punter. We've been in contact with Andrea Beevers, Vinyl Tap's eBay Co-ordinator (her title gives you some idea of the company's approach to eBay).

Vinyl Tap started small, listing hard-to-find records here and there, but gradually the business snowballed and in no time at all they became PowerSellers with customers in several countries. (See Figure 18-9.)

According to Andrea, the secret of Vinyl Tap's success lies in its first rate customer service, which continues after the sale. It's pretty rare, for example, to see a full money-back guarantee being offered by an eBay seller. She also believes that good communication is of the utmost importance.

Figure 18-9:

Vinyl Tap's home page on eBay.co.uk

Figure 18-9:

Vinyl Tap's home page on eBay.co.uk

Discussing eBay's drawbacks, Andrea cites the unpredictability of customers - you can get 50 orders one day and five the next, she says. But the pros far outweigh the cons, especially now that millions of people around the world understand what eBay is all about. 'That's a pretty big market for any business,' she laughs.

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