The Web allows you to sell your items and to contact other users through message boards, but e-mail is arguably the most important way you can establish close connections with buyers and sellers alike. When I buy on eBay, I always try to send an e-mail inquiry to the seller just to let the person know I am a serious bidder, and to evaluate the seller's level of responsiveness. I know others do this, too. The way you present yourself via e-mail has an effect on your sales.
Because e-mail is such an important part of your eBay business, it pays to take some simple, yet effective steps to make your e-mail communications more effective. The following sections describe some easy-to implement techniques for maintaining contact with prospective bidders and current customers.
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