Consider Getting Some Design Help

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The Web was made for do-it-yourselfers. You can publish your own photos, text, and Web pages in no time. But just because you can do something on your own doesn't mean that it's a good idea. When you're just starting out with an eBay business, it pays to spend a little time (and possibly a little money) designing a template.

Since you're going to be online for years, and you're probably going to sell hundreds or perhaps even thousands of items, a few hundred dollars paid to a designer at the beginning will pay off in the long run. The single best investment you can make is the few hundred dollars it will probably cost to create a logo for your business. You can use it not only on your auction pages but on business cards and stationery you have made.

It's worth securing the services of a professional designer for this purpose. The designer can create a consistent look for your business that includes the look of your auction listings. The look of your logo and your use of color and other design elements can complement what you sell and tell people that you are committed not only to customer service, but to obtaining quality items. The Silk Road Trading Concern's auction listings, one of which is shown in Figure 5-2, are a perfect example.

The business name shown in Figure 5-2 is a textual logo. It's difficult to create such a logo without the help of sophisticated graphics software like Adobe Photoshop (http://www.adobe.com). It might be difficult to tell from Figure 5-2, but each Silk Road auction listing has a background image that seems to "float" behind the text and images. Such background images are another feature of HTML that you can use in your eBay auction listings. This particular auction listing uses an HTML table that the page designer has configured to have invisible borders for the layout, but it does include nice designs in each corner that are derived from the Tibetan "endless knot" design and that complement what's being sold. A consistent, professional appearance like this has a direct bearing on how many bids you get.

'1 eBay item 2160908019 (Ends Feb-27-03 17:57:00 PST ) - LARGE TIBETAN BUDDHIST SINGING BOWL (12 ! - ... M|d||X

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LARGE TIBETAN BUDDHIST SINGING BOWL

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"Singing bowls" are traditionally constructed of a metal alloy which when struck or rubbed produce a resonant humming tone. In the absence of any precise historical records, information pointing to the exact period in which these sorts of tone producing bowls were first manufactured has been lost with the

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FIGURE 5-2

Your use of color and type can complement what you sell at auction.

FIGURE 5-2

Your use of color and type can complement what you sell at auction.

Many of the graphic designers who advertise their services on the eBay-affiliatedsite eLance (http://www.elance.com) specialize in creating logos and developing graphic designs for businesses.

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Ebay Cash Insider

Ebay Cash Insider

I refined my information, added notes as things came up and took out old or outdated information. Each time I discovered a new little tip or trick as I was making money with EBay, I added that information. Today, I bring home anywhere from 500 to 2000 each week with EBay. Thats not too shabby for someone who was just a year ago afraid to even purchase something from the site.

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