Counters

Put visitor counters on all your eBay auctions. This will give you an idea of what your traffic is for each item. Keep records of the count and match such records to your marketing experiments.

Doing this once or twice isn't going to tell you much. Doing it routinely will build a large database of useful data for marketing analysis. If your auction management service does this, great! If not, you need to keep the results in a spreadsheet or database application. Remember, the prime message of this book is that databases are ever valuable to doing business. This is another instance where a database can help you make intelligent marketing decisions.

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