Marketing

Sales are probably the most important and most widely used marketing technique for all retailers. That may be true online too. You will want to experiment with sales and perhaps make them a regular feature of your eBay Store retailing. But you can even run a sale in an eBay auction. You might advertise something like, For a limited time only, a lower reserve price. And, of course, you can claim that your Buy-It-Now price is lower for a certain period during the sale. Sales, to be meaningful,...

Start with a Name

You start your branding when you pick a name. Pick a simple name. Would you buy a laundry bleach named Mild Sodium Hypochloride Solution for Laundering from the Sodium Hypochloride Bottling and Processing Corporation Would you buy Clorox Keep it simple. The point is to enable customers to recognize it that is, remember it when they see it. So, keep it simple and keep it understandable. If your brand is Elechron, who's going to recognize it If it's ElegantClocks, it's at least understandable....

Cross Selling

When you give purchasing suggestions for other products to your buyers, either before a sale or after a sale, it's a cross-promotion. Generally, there two types Upsell Use this before a sale to suggest that the prospective buyer buy a bigger, better, and more expensive product in place of the one being purchased e.g., eBay Store cross-promotion panel at bottom of item listing pages . Cross-Sell Use this after a sale to suggest additional purchases of accessories, supplementary products,...